Digital to reach 50+ people: Roularta & Publicarto do it
Not only Millenials and Gen Z may be reached via digital. Roularta & Publicarto now propose "Second Youth Pack" aimed at middle aged adults. To remind revenue stats show that 50+ have ±6% more chance to belong to the 2 highest revenue quintiles in Belgium. The "pack" provides the advertisers with two alternatives,
- Second Youth Pack Display: websites Libelle, Femmes d’Aujourd’hui, Knack, Le Vif, Plus Magazine (Roularta Media), SeniorenNet (Publicarto). On a daily basis, this combination reaches 304k people from the target group (Seniorennet not included).
- Second Youth Pack Newsletter: newsletters Plus Magazine and SeniorenNet.