De Zondag back in paper

Who

Roularta Media

Channel

Free paper De Zondag 

Offer

Since the beginning of the lockdown, the title only appeared in digital.

The offer is on the paper copies that are about to come back to the counters.

-65% for 1 page ad 

-69% for 1/2 page 

Validity

03/05 & 10/05/2020 restart editions

Publisher annouces a circulation of 300.000 copies (CIM 2019: 494.347)

VAR Radio proposals

Who

VAR

Channels

Offers

#1 

15% additional airtime value on confirmed campaigns, on top of budget

#2 

Top topical: 5% additional airtime value on confirmed campaigns, on top of budget, for any advertiser adapting communication to the current situation (solidarity, prevention).

#3

Free 5" tag for advertisers with a "Buy" button on their website but with a least 75% of their volume in physical retail stores and if the retails stores remain closed.

Validity

 End May

DPG bonuses

Who

DPG

Channels

TV, radio, digital: display and online video

Offers

15% additional airtime value -or impressions-  on top of confirmed existing budgets

Validity

End May.

Digital: IO only (not programmatic), and not compatible with Top Topical discount (see elsewhere)

TV: valid for spots and BAP packages

Radio: valid only for "classic" campaigns

DPG Media digital Top Topical

Who

DPG

Channels

Digital: display and online video

Offers

Full Impact Ad: 50% discount if positive trending hashtag or clearly referring to the Corona crisis used in campaign

Xtra Social: social post (incl video) if positive trending hashtag or clearly referring to the Corona crisis  used in campaign 4 € CPM

Validity

End May

Not compatible with the 15% free bonus

DPG also discounts smaller NP ads

Who

DPG Media

Channels

Newspapers

Offer

1 + 1 free ad valid for 1/4 ads or larger

Validity

End May