Programmatic DOOH @ JCDecaux

Programmatic DOOH is available on the Belgian market. The VIOOH Exchange marketplace allows acces to JC Decaux digital inventory: street sites, sites in 31 shopping malls, in 100 Carrefour stores and in 17 metro stations in Brussels. In total they include 850 screens in their programmatic offering.The vendor reports a total inventory of 150 million weekly impressions.

Buying models for DOOH are either "programmatic guaranteed" or "preferred deals".

Summer deal digital Produpress

Produpress offers a -30% discount on CPMs of all their standard digital formats. This is valid during the month August for a minimal paid budget of 5.000€.

On weekly basis, Produpress reaches ±1.4 million people (14% of the Belgian adult population) with a relatively balanced penetration among Dutch (13%) and French (15.5%), based on CIM Internet Q2/2020.

Spotify to enable group listening

Spotify unveils a group session functionality: it basically allows several people to listen simultaneously to the same podcast or playlist (yes something like an old-fashioned radio...). In the practice, subscribers may define groups from two to five people by sending them a shared link. All group members will be in control of the listening process: they may pause, fastforward or stop it but also add new songs to the existing playlist.

This function is currently exclusive to Premium subscribers.

For perspective, paid audio streaming was used by 10.5% of Belgians in 2019 (+76% vs 2 years ago), and 20% of people under 35 years (+90% vs 2017) according to CIM ES. Those proportions are expected to grow as a result of the COVID-19 lockdown.

13 websites with the Digital Ad Trust certification

In total, 13 local properties are now labelled  Digital Ad Trust. (DAT) This involves 5 publishers to date:

To remind, the DAT certification covers 5 areas:

- Brand safety: managed editorial context

- Viewability: in-view is measured and may be optimized on active screens

- Fraud prevention: tools are deployed that filter invalid traffic

- User experience: manage clutter and ensure a seamless access to contents

- Personal data: best in class information to users when gathering their own data

All is 3rd party certified.

IP AV summer offers

TV & Radio

Summer Boost

For categories Tourism, leisure, horeca & casinos: +15% free space on top of paid advertising turnover.

Valid between 01/07 & 23/08/2020.

Summer Pack TF1

160 GRP in floating -managed by the sales house- (2/3 off peak, 1/3 peak) for 25k net.

Valid between 01/07 & 23/08/2020. 

Needs extra budget, on top of existing commitments.

Back to store (see elsewhere)

Extended until 23/08/2020