Newsbrands Rossel & HLN as parts of a Proximus subscription
Voo reportedly tried to combine l'Avenir (both are part of the Nethys group) with its own pack, but it seems it was not very successful. Now Proximus announces a deal with Rossel (le Soir) and DPG (Het Laatste Nieuws). So around 1 million private subscribers to Internet services from Proximus will get free access to the paid versions of Le Soir or HLN as part of their Proximus subscriptions. Combinations are mutually exclusive (ie neither Proximus nor Rossel/DPG may propose the same deal to any other player - read: Telenet or any newsbrand publisher) for a period of 6 months, effective as of 01/12/2019. It wil be interesting to see to what extent such a combination is welcomed by consumers and if it will expand the reach of the participating newsbrands. For perspective, 22.129 Het Laatste Nieuws daily digital sales were authentifed in 2018, and 10.682 copies daily for Le Soir.