Teads easier to manage as display channel

All Teads Viewable Display formats are now available in direct connection with DBM. In terms of implementation on the DSP side, Teads appears as simply a display inventory channel.

Until now, Teads.tv (a French group), was a major player in the native video advertising industry on mobile devices. But Google technology did not recognize Teads display placements such as display formats. This meant that advertisers and their agencies had to go through the publisher to exchange their display formats for a VAST (video format) to be able to plan programmatic campaigns on the Teads network with their banners.

The fact that DBM now recognizes Teads as display formats will greatly facilitate the setup of programmatic campaigns, will reduce email exchanges: and potentially speedi up the process.

Yahoo! became Oath after the acquisition by Verizon (AOL)

Oath was chosen to bring together a series of brands: Yahoo, HuffPost, AOL, Bright roll, Tumblr .... In English that also means a promise. All these brands are now grouped under the generic name Oath

Mobile Outstream Video now available in AdWords

When it comes to online video, mobile becomes unavoidable. Around 60% of campaign video views come directly from a mobile environment. Google knows it too, that’s why they are launching a new format built exclusively for mobile devices.

Outstream ads are displayed another way than Instream formats (preroll and midroll). Outstream is an auto-played native format also called In-Read or In-Feed. The main difference? The ads are not inserted in online video content but in an editorial advertising space, usually between paragraphs.

Outstream ads will be available in AdWords through their Google Partners network. Following MRC standards, Google ensures that every paid impression will be on screen and viewable. The purchase model will be Viewable CPM.

Outstream ads become more and more appreciated by advertisers. The lower cost and the good visibility are some of the main reasons for it. Outstream also allows creative formats and a less disruptive experience. Sales houses like Teads are specialized in those formats. Other partners like IP, Mediahuis or De Persgroep are gradually introducing outstream video in their own inventory.

Increased transparency on Facebook

After Cambridge Analytica scandal and fake news accusations, Facebook is trying to be more transparent, and this will affect advertisers. 

First, it will now ask users to review about how their data are used to inform advertisers, and how it can be used for different advertising purposes. 

As of June, Facebook will  also introduce a new feature called "View ads", that allows users to see all the ads run from an brand page. 

Even if this new feature should not directly affect advertisers, this means that competitors now have a clear look on every communication made by other advertisers in their product category. 

Firefox realeased Firefox focus to prevent Facebook tracking Web activity

Facebook is not the only one to take action as a result of the recent Cambridge Analytica scandal. Mozilla recently launched Firefox Focus : a browser plugin and and its mobile browser version that prevent Facebook Pixel to collect information about surfer’s activity outside Facebook when still connected to it. 

From now on, this might have a small effect on advertising with a small decrease in events (=actions on advertiser website) measured, as Firefox is not the most used browser. But other browsers might follow the same example. 

It could then be harder to display relevant ads to users, and at the end, this all could have a negative effect on conversions.