You should care about mobile page speed!
53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Are you optimizing on mobile ? It is time ! Read more.
Starting in July 2018, slow-loading content will be downranked by Google with their mobile-first indexing update. Google defines this as:
“Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”
Action is needed !
It takes, on average, 15.3 seconds to fully load a mobile page. And as technology enables faster experiences, people’s willingness to wait is declining. Knowing that 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load, it’s time to act!
What can you do ?
Be quick, personal and inspire on mobile
People are empowered by mobile every day. Mobile quickly delivers results when they’re impatient, provides inspiration at their fingertips when they’re curious, and gives them a personalized experience when they’re demanding one. We recommend to work with a search strategy that answers the need of the customers in these moments.
When we say be quick, be very quick
In retail, a one second delay in page load times can impact mobile conversions by up to 20%. If you want to know how your site is doing, you can visit this speed scorecard and compare yourself with your competitors. Do you think your site is fast enough ? Check out the AMP (Accelerated Mobile Pages) by Google which loads pages instantly! Your website should do too.
2018 will be marked as the year of mobile on search and Google’s Mobile-first index update could impact your performance. Now’s the time to act.