Facebook video Ads now on Connected TV

Facebook is actually testing a new ad placement for videos : in steam videos on Connected TV’s.

 Available only for some advertisers, this new placement allows 15 second in-stream video ads that appear before or during a video on Connected TV’s.

These ads will appear in Facebook’s Audience Network app partners such as A&E, Lifetime, and History.

For advertisers, this means new ad space available with less clutter (for the moment), so probably lower ad costs.

Even if this placement provide with the same targeting options and measuring tools than classic Facebook ads, in-stream videos remain a more intrusive ad type that might not have a positive effect on brand image. 

More granular measurement of App-install ads on Snapchat

Two new post attributions for App-Install Ads :  post swipe and post view window.

Two months ago, Snapchat improved its App-Install ads offer by allowing deep-links. Now, Snapchat is going a little bit further by offering advertiser the opportunity to track app-post install activity, with 2 attribution types : post swipe (equivalent of post-click) and post view window, from one hour to 28 days. 

For advertisers, this means that they can measure effects of their ads on a longer period, and not only directly when the ad is shown.

A new Dutch player on the Belgian market

The Dutch company Wayne Parker Kent is expanding its activities in Belgium thanks to a strategic partnership with Mediahuis. Focused in lifestyle content and specialized in data driven content marketing, this company will provide native & display proposals to reach the Flemish audience, (starting February 2018). This may be a good subsitute/complement to Sanoma titles.

In 2017, newspapers circulation lost 4%

CIM brand reports now report on print circulation during the calender year 2017. Almost all Belgian newspapers distributed less copies during the past year, with the only exceptions of De Tijd (+4%) and De Standaard (stable). (Paid) digital now accounts for 12% of circulation, with huge variances around this proportion. Surprisingly the share of digital circulation decreases for two French-written titles or groups (Sud Presse and l'Echo).

You should care about mobile page speed!

53% of visits are abandoned if a mobile site takes longer than 3 seconds to load. Are you optimizing on mobile ? It is time ! Read more.

Starting in July 2018, slow-loading content will be downranked by Google with their mobile-first indexing update. Google defines this as:

“Mobile-first indexing means that we’ll use the mobile version of the page for indexing and ranking, to better help our – primarily mobile – users find what they’re looking for.”

Action is needed !

It takes, on average, 15.3 seconds to fully load a mobile page. And as technology enables faster experiences, people’s willingness to wait is declining. Knowing that 53% of visits are abandoned if a mobile site takes longer than 3 seconds to load, it’s time to act!

What can you do ?

Be quick, personal and inspire on mobile

People are empowered by mobile every day. Mobile quickly delivers results when they’re impatient, provides inspiration at their fingertips when they’re curious, and gives them a personalized experience when they’re demanding one. We recommend to work with a search strategy that answers the need of the customers in these moments.

When we say be quick, be very quick

In retail, a one second delay in page load times can impact mobile conversions by up to 20%. If you want to know how your site is doing, you can visit this speed scorecard and compare yourself with your competitors. Do you think your site is fast enough ? Check out the AMP (Accelerated Mobile Pages) by Google which loads pages instantly! Your website should do too.

2018 will be marked as the year of mobile on search and Google’s Mobile-first index update could impact your performance. Now’s the time to act.