Addressable ads soon on Medialaan too
The implementation is announced around the summer. At Medialaan, addressable advertising is already there in their VOD platform Stievie. But their objective now is to go into linear TV breaks with addressable ads, like it is already implemented by SBS Belgium. Addressable TV spots in the linear programmes of Medialaan should imply cooperation with providers as Telenet, Proximus and Orange. It would give additional scale to this new way of advertising/ More to come in the following weeks.