Addressable TV: deal DPG Media-Proximus

Next to SBS, DPG Media has now come to an agreement with Proximus on addressable TV. This precise means of targeting is now available on all Flanders, since the 2 major providers there, Telenet and Proximus, have the capacities to directly address setopboxes of their respective susbscribing homes.

For perspective, table below shows the declared household penetrations of cable providers by region: