Brand Collabs Manager comes to Instagram
Facebook has opened its influencers platform Brand Collabs Manager to Instagram
As of mid-December, Instagram announced the opening of the platform, that already existed on Facebook, to 40 of its influencers. This huge database allows Facebook to connect Content creators (influencers) and brands looking to do some monetized “brand content”.
As Instagram is deleting the possibility to view the number of likes under a post, brands are left blind. Some tools are already available on the market (such as HypeAuditor) to evaluate the success of the influencers on Instagram, but Brand Collab Manager collects the certified numbers.
So far, the platform is only accessible for some brands and creators, with an objective to develop itself in the coming months. News and advices to start a creator profile, to monetize its content or even increase its views are also available on the platform.