Connectology: "Viplay" department combines video & display
Recently, the display and video departments have merged into one single team. The experts will now be in charge of implementing both the display and the online video campaigns.
This choice is very beneficial to the experts who will develop their knowledge on a different digital channel than their original ones.
The advantages for our advertisers are also very numerous: more complementarity in the choice of the partners, possibility to go further in the media plans and a knowledge of the performances and objectives in a transversal way as well as less stakeholders therefore more responsiveness.
The teams were already using the same tool, Google DV 360 ° for planning their programmatic campaigns. This evolution will allow Connectology and their clients to move forward and progress in the programmatic buying market.