DaviD: 3 premium publishers launch a new data solution
Last month, June 2018, Pebble Media, IPM and Produpress announced the launch of their new partnership platform called DaviD : "Digital Alliance on Valuable Inventory & Data".
These 3 publishers decided to combine their forces to create a unique marketplace for programmatic buying display (with the SSP and the DSP in a single platform). The great variety of titles is clearly a major asset for this collaboration. This premium inventory gather about 600 million of impressions per month (and potentially reaching ± 60% of the population of Belgian Internet users).
A Data Management Plateform such as DaviD allows us to segment and target the audience in various categories ( Automotive, News, Lifestyle, etc.) on a premium inventory with a qualified audience. Online advertising market is increasingly focused on data solution and programmatic buying method to target the right person at the right moment with the right message. This new marketplace is a real opportunity for the traditional publishers to get rid of their dependence on a single technology partner and compete with Google that currently dominates the online ad market. This control could give more possibilities to the advertisers and agencies: better services with local support.
An official presentation seminar is scheduled in September.