Eleven Sports at Transfer
Eleven Sports is to be commercialised via the sales house Transfer, that after the loss of TF1, comes back to its roots, thematic channels. The 6 channels of Eleven not only feature top football matches ("11" in their name is not an accident), but also NFL, NBA or Euro Hockey League. Strangely it seems that audiences will only be reported via monthly channel reports, not in daily TAM data. This means that advertisers will only be provided with average ratings and reach, something that has become unusual.