IGTV Ads are coming to Instagram
IGTV is a platform available since May 2018 on Instagram which allows users to post longer videos, up to 60 minutes. It is mainly used by influencers for behind the scenes, unpacking, styling advices, cooking recipes, travelling videos and many other topics requiring longer videos than the 120 seconds allowed in Instagram feed or Instagram stories.
Accessing IGTV is easy. You just need to connect to your Instagram account and to click on the IGTV logo on the top right of your screen. You can then enjoy all the videos of your favourite influencers and Instagram creators.
Until now, IGTV has mainly been used by advertisers in collaboration with influencers who would showcase or review their products. However, now it is also possible to create regular ads on IGTV.
IGTV ads consist of maximum 15 seconds videos as in-stream adverts. As IGTV display vertical videos, we warmly recommend to also use vertical videos for IGTV ads.