IP to sell TF1 airtime as of September 2019

IP to sell TF1 airtime as of September 2019

Exit Transfer, now IP is going to be the new sales house for the large airtime inventory from TF1 (including mytf1). A big surprise. See our view on this cooperation either in Dutch https://www.space.be/seen/nl or French https://www.space.be/seen/fr.

In short:

  • audience of TF1 is decreasing: in 3 years time, their audience share of shoppers 18-54 has lost 5 percentage points
  • age, gender and social status of TF1 viewers are now similar to RTL-TVi
  • few incremental reach to RTL
  • ad breaks on TF1 are generally twice as long as on the local channels