IP to sell TF1 airtime as of September 2019
Exit Transfer, now IP is going to be the new sales house for the large airtime inventory from TF1 (including mytf1). A big surprise. See our view on this cooperation either in Dutch https://www.space.be/seen/nl or French https://www.space.be/seen/fr.
- audience of TF1 is decreasing: in 3 years time, their audience share of shoppers 18-54 has lost 5 percentage points
- age, gender and social status of TF1 viewers are now similar to RTL-TVi
- few incremental reach to RTL
- ad breaks on TF1 are generally twice as long as on the local channels