KBC bank as football broadcaster
First ever: KBC -yes the bank !- has closed an exclusive deal with Eleven to include in their app near live clips during Jupiler Pro League football matches. The deal also involves non exclusive rights on online summaries of all the competitions from the League. This is about to last five years. KBC Mobile and CBC Mobile userrs will access this content for free if they own a paid bank account at KBC-CBC. All other people will have to pay to view.
Audience of this extremely original collaboration will be followed closely.