Krant van West-Vlaanderen reshapes its brand

Krant van West-Vlaanderen reshapes its brand

Until now the aggregate known as "Krant van West-Vlaanderen" (usually abbreviated as "KW"), a weekly regional newspaper, consisted of 8 different editions. As of January 2020, Roularta reduces their number to 5 (the CIM NRS questionnaire already considered 5 different "titles" that are reported together as KW). It also seems that the name KW will be enhanced, not only in paper, but also online. In 2018, the aggregate had a total print circulation of 58.555 copies every week (CIM authenticated). Weekly reach of KW.be was about 150.000 persons in the last weeks of 2019 (source: CIM Internet)