Mediahuis & SBS Belgium combine assets

Mediahuis & SBS Belgium combine assets

Huge changes are coming for Belgian TV & Online Video landscape. After the merger of Medialaan & De Persgroep last year, SBS and Mediahuis are now partners. The objective : consolidate their market position.

This brand new sales house has two main goals. On one hand, reinforcing online video marketing.  On the other hand, providing advertisers with a strong answer to their cross-media campaign needs thanks to a new strategic department called The Pool.

The Pool will combine the entertainment content of SBS (Vier, Vijf, Zes) and the news style of Mediahuis (De Standaard, Het Nieuwsblad, Gazet van Antwerpen…) to design cross-channel campaigns that may combine TV, press, display and online video.