Medialaan: viewability @ 100%

Medialaan: viewability @ 100%

Medialaan launches video buying on “100% uitkijkgarantie” (= cost per view) base beside the classic CPM-model, that still exists in their portfolio. Viewing threshold is measured by MOAT and AVOC (= Audible & Visible on Completed). This guarantee applies to all spot durations.