More granular measurement of App-install ads on Snapchat
Two new post attributions for App-Install Ads : post swipe and post view window.
Two months ago, Snapchat improved its App-Install ads offer by allowing deep-links. Now, Snapchat is going a little bit further by offering advertiser the opportunity to track app-post install activity, with 2 attribution types : post swipe (equivalent of post-click) and post view window, from one hour to 28 days.
For advertisers, this means that they can measure effects of their ads on a longer period, and not only directly when the ad is shown.