More interactivity in paid Instagram stories
More than 500 million of Instagram accounts are using Instagram stories on a daily basis. This format allows brands to tell bigger and stronger messages. Every month, 60% of the branded accounts use an interactive element within their organic stories. It can be a hashtag, a mention or a poll sticker.
Today, Facebook offers the opportunity to introduce these elements within paid stories, and it starts with poll stickers.
Allowing interactivity adds a new dimension within paid stories; it enhances engagement with brands.
Moreover, those stickers are a good way to increase the ad consumption. Ever since it was introduced, the video consumption has become 3 seconds longer in 9 out of 10 campaigns.