More regional radio stations into IP offering
The regional radio stations "Sud Radio" and Antipode used to indepently commercialize their advertising inventory. Sud Radio aimed at all adults between 20 and 60 years covers the Hainaut territory. Antipode has a core target group of women between 30 and 55 years, ad is locally targeted at the Brabant Wallon. As of May 1st of this year, both radio will be commercialized by IP Belgium. This provides advertiser with a more precise reach on the southern part of Belgium, next to the networks that IP has been offering for years now.