New HLN App, 4 in 1

New HLN App, 4 in 1

The new version of the HLN App (IOS & Android) consists of 4 topics: “News’, ‘Nearby’ ("In de buurt"), ‘Video’ & ‘Fun’. "News" will remain the biggest one, while the most innovative is the "Fun" channel, with over 30 games, quizz or puzzles "In de Buurt" covers granular local information. For "Video", new formats will be proposed. All current users will be automatically updated.

Medialaan-DPP annouces that viewability of ad formats has been enhanced in this new version. Daily reach of the App was over 400.000 users 12+ in March-April 2019 (source: CIM Internet).