Programmatic DOOH @ JCDecaux
Programmatic DOOH is available on the Belgian market. The VIOOH Exchange marketplace allows acces to JC Decaux digital inventory: street sites, sites in 31 shopping malls, in 100 Carrefour stores and in 17 metro stations in Brussels. In total they include 850 screens in their programmatic offering.The vendor reports a total inventory of 150 million weekly impressions.
Buying models for DOOH are either "programmatic guaranteed" or "preferred deals".