Search Partners network might soon incorporate Youtube
Google mentioned that for a few months now, they have been testing Google text ads on the Youtube search results. The first tests look promising showing comparable performances on Google Search and Youtube on a cost-per-conversions basis. The ads are only shown on the mobile search feed on Youtube and it is not yet confirmed if they will extend this feature to desktop. Ad extensions as well are not supported to appear on YouTube mobile search results.
We believe Youtube and Search are very important in the consumer journey. The two channels complement each other, and people are doing the same actions on both (search). We are happy Google is testing new features between Google Search and Youtube and are sure we will use them as agency.
If you want to know more about current strategies on Youtube and Google Search for your business, don’t hesitate to contact us !