Spotify to enable group listening

Spotify unveils a group session functionality: it basically allows several people to listen simultaneously to the same podcast or playlist (yes something like an old-fashioned radio...). In the practice, subscribers may define groups from two to five people by sending them a shared link. All group members will be in control of the listening process: they may pause, fastforward or stop it but also add new songs to the existing playlist.

This function is currently exclusive to Premium subscribers.

For perspective, paid audio streaming was used by 10.5% of Belgians in 2019 (+76% vs 2 years ago), and 20% of people under 35 years (+90% vs 2017) according to CIM ES. Those proportions are expected to grow as a result of the COVID-19 lockdown.