Youtube: First test of TrueView for Action
Last month, we had the opportunity to test the new Youtube product: Trueview for Action.
According to Google, this new feature (also referred to as YouTube for Performance) helps drive leads and conversions by adding prominent CTAs (calls-to-action) and headline text overlays to video ads.
One of clients has tried it and so far the results are very promising. The campaign was really successful and the CPA (cost per acquisition) becomes lower weeks after week. The campaign’s main objective was obviously CPA and the price for hard conversions (buying the product) was two times lower than usual video and display campaigns.
Taking into account these good results, we are looking forward to reiterating the experience and extending this new feature to other advertisers