Zemanta: Native DSP @ Outbrain

Zemanta: Native DSP @ Outbrain

Next to its programmatic display, Outbrain has set up Zemanta, a DSP that allows access all the most important native programmatic inventories. In doing so, they claim to combine the efficiency of programmatic buying with the more tailor made native advertising.

This DSP is like Teads DSP “Teads Manager”: we create our campaign on the platform to have access to their data.