Connectology: "Viplay" department combines video & display

Recently, the display and video departments have merged into one single team. The experts will now be in charge of implementing both the display and the online video campaigns.

This choice is very beneficial to the experts who will develop their knowledge on a different digital channel than their original ones.

The advantages for our advertisers are also very numerous: more complementarity in the choice of the partners, possibility to go further in the media plans and a knowledge of the performances and objectives in a transversal way as well as less stakeholders therefore more responsiveness.

The teams were already using the same tool, Google DV 360 ° for planning their programmatic campaigns. This evolution will allow Connectology and their clients to move forward and progress in the programmatic buying market.

Youtube: First test of TrueView for Action

Last month, we had the opportunity to test the new Youtube product: Trueview for Action.

According to Google, this new feature (also referred to as YouTube for Performance) helps drive leads and conversions by adding prominent CTAs (calls-to-action) and headline text overlays to video ads.

One of clients has tried it and so far the results are very promising. The campaign was really successful and the CPA (cost per acquisition) becomes lower weeks after week. The campaign’s main objective was obviously CPA and the price for hard conversions (buying the product) was two times lower than usual video and display campaigns.

Taking into account these good results, we are looking forward to reiterating the experience and extending this new feature to other advertisers

Skynet closes the competition for the Salon Auto Pack

On October 17th, the display & video experts in charge of  automotive brands had to prepare for a special moment in the year and determining for the next Brussels Motor Show campaign : the booking for the Skynet Salon Auto Pack (official Febiac partner) who has the exclusive sale of this so coveted site during these few weeks of January.

In the past years, Skynet had set up a strict system "First in first served" that all the agencies had to send their mail for 10am, before your mail is not considering because it is too early, after ... you may be on the waiting list.

This year the competition was tight and as always in that case, there are winners… and the ones that win less.

In our opinion, this process may not be optimal, but it is a unique moment in the year for automotive customers and their experts.

Netflix goes Flemish

As of January 2019, Netflix will increase their European series inventory. From the current 15% of the total, it is expected to dubble the proportion to 30%. This means Netflix should buy rights for at least 3.000 new episodes of Belgian series.

2% of the turnover booked in Flanders should also be invested in Flemish production: this means ±1 million euro extra for the local producers.

So the chance to find local productions on the streaming giant will be higher next year.

Q Music & Joe rely on Waze

Traffic information on the radio stations from Medialaan no longer use information coming from TomTom and from the Vlaams Verkeercentrum. They rely instead on the information provided by the navigation app Waze (Google). They are not the first one doing so: CNN, NBC and Radio France are reported to have been using Waze for a while.