Programmatic DOOH @ JCDecaux

Programmatic DOOH is available on the Belgian market. The VIOOH Exchange marketplace allows acces to JC Decaux digital inventory: street sites, sites in 31 shopping malls, in 100 Carrefour stores and in 17 metro stations in Brussels. In total they include 850 screens in their programmatic offering.The vendor reports a total inventory of 150 million weekly impressions.

Buying models for DOOH are either "programmatic guaranteed" or "preferred deals".

"On the go" DOOH

MMD Media launches new digital OOH « On The Go-network » with 450 screens on stations of Esso, Maes and Texaco.  All screens can be accessed via insertion order or programmatic.  Also possible to do adaptive campaigns based on external data (eg weather, traffic,...)  Saleshouse will be On Air media.