Cinema advertising may report on movie demographics
Cinema advertising long used to rely only on weekly declarative data from CIM NCRS. Now Brightfish announces they may now use data coming from an online survey of 1.000 people every week who are asked about their cinema visits (and movies viewed) of the past 7 days. This demographic profile complements the information on tickets sold gathered by Cinedata on the Belgian market. In theory this allows the Belgian market to be provided with precise attendance and profile, on a movie by movie basis.