Kinepolis free to extend its Belgian presence

A legal decision has cancelled the limitation imposed to Kinepolis by the Belgian Competition Authority (BCA). For a long time now (1997!) the group was not free to open up new complexes in our country. As of 12/08/2021 Kinepolis will be allowed to set up new locations without prior clearance from BCA. During the transition period, the group is allowed to prepare the openings. This gives the group more space for organic growth. Looking at their current geograhical split, gaps may be easily spotted.

Worth noting, when it comes to acquiring existing complexes in Belgium, existing rules still apply.

Cinema advertising may report on movie demographics

Cinema advertising long used to rely only on weekly declarative data from CIM NCRS. Now Brightfish announces they may now use data coming from an online survey of 1.000 people every week who are asked about their cinema visits (and movies viewed) of the past 7 days. This demographic profile complements the information on tickets sold gathered by Cinedata on the Belgian market. In theory this allows the Belgian market to be provided with precise attendance and profile, on a movie by movie basis.