New tools for responsive search ads
Google introduced 4 more tools for responsive search ads that allow better reporting and feedback. We think it is a good sign that Google is providing more tools to a feature we did not have much control of. With better reporting A/B testing of these new kinds of ads will be easier.
The new tools to responsive search ads are:
- Auto-generated suggestions: Google ads will automatically suggest headlines and descriptions.
- Real-time feedback: While creating ads, a dynamically changing ad strength indicator will be displayed.
- Ad strength in ‘status’ column: This will show if ads are losing impressions or are disapproved.
- Import details from other ads: Headlines and descriptions from existing ads can be imported to responsive search ads in the same ad group.
Google mentions that on average, advertisers benefit of 10% more clicks after using responsive search ads. We also see some improvements in certain categories, but we do not see it as a guaranteed increase of the CTR.