New at Teads: In Read Carousel format
Teads has launched a new display format to leverage existing social assets to run within a viewable Carousel.
Since May 2019, their portfolio allows to integrate a carousel such as for Facebook and Instagram in a display format and in a (semi) automatic way.
Integrated into editorial content, as their other existing display formats, this new feature provides users with a selection of 3 to 8 slides and allows them to discover different products in one ad. A call to action is possible on each slide.
Carousel can house shoppable product pages to drive consumers from consideration to purchase. Ads only run when in view and only billed when viewable.
Interesting format when you run a campaign with several products to show and when the main KPI of the campaign consists of sales