Summer deal digital Produpress

Produpress offers a -30% discount on CPMs of all their standard digital formats. This is valid during the month August for a minimal paid budget of 5.000€.

On weekly basis, Produpress reaches ±1.4 million people (14% of the Belgian adult population) with a relatively balanced penetration among Dutch (13%) and French (15.5%), based on CIM Internet Q2/2020.

13 websites with the Digital Ad Trust certification

In total, 13 local properties are now labelled  Digital Ad Trust. (DAT) This involves 5 publishers to date:

To remind, the DAT certification covers 5 areas:

- Brand safety: managed editorial context

- Viewability: in-view is measured and may be optimized on active screens

- Fraud prevention: tools are deployed that filter invalid traffic

- User experience: manage clutter and ensure a seamless access to contents

- Personal data: best in class information to users when gathering their own data

All is 3rd party certified.

Ventures digital inventory exclusively via Roularta Media

As of 01/01/2020, the display and video inventory of Editions Ventures (Elle, Marie Claire, Psychologies,...) will be sold by Roularta Media (Libelle, Femmes d’Aujourd’hui, Flair...). This combination will enable to design packages aimed at upscale female target segments. As Ventures is not part of CIM Internet today, it is not possible to precisely determine the level of incremental reach this combination is bringing on.

RTBF revamps the Auvio platform

RTBF has improved its Auvio offer. On the one hand, they enhanced the user-friendliness: multi-languages, HD, Chromecast compatibility and recommendation based on previous viewing behaviour. The publisher also reports enlarged content: series, new sports and documentaries. They also point out partnerships with AB group, Arte and Sonuma (AV archives) and the Auvio Kids section.

On a daily basis, RTBF audio and video reaches ±96.500 French-speaking adults 12+ and ±912.300 monthly or 21% penetration (CIM Internet October 2019).

New automatic bidding in DV360 finally enables pay per click

Back in September, Google officially rolled out the Outcome Based Buying (OBB).

This new buying model makes pay for outcomes (clicks) instead of paying for impressions (CPM). This new feature improves campaign performances as it directly involves the end metrics of activation.

Before this new update, Google only offered an automated auction feature based on a CPM buying type. Unfortunately, this model left advertisers with no other choice in terms of KPI.

Outcome based buying is available for all display campaigns with a post-click conversion goal in Display & Video 360 but there are limitations: DV360 Outcome Based Buying IOs doesn’t support impression based budgets, non-invoiceable CPM fees or % of media fees, attribution models for impressions, average CPM constraints, and creatives hosted outside of Display & Video 360 or Campaign Manager.

Video, TrueView, native inventory, Deal inventory and third party viewability are not supported on Outcome Based Buying too.

Finally, Google also allows its new buying model to non-guaranteed offers.