OATH Mail Ads solutions display in Yahoo mail box
For campaigns with traffic objectives, Oath is now enabling sponsored mails taht are exclusively displayed in Yahoo Mail message. These ads appear in the top position in the user’s inbox as a native ad that can be read, saved or forwarded exactly such as an email. This type of format allows advertisers to target profiles or interests rather than contexts with a quite low CPCs.
In our experience, these mail ads performed really well in terms of CPC/CTR.
Available also via Oath: Video Mail Ads (5"). Just like for standard bannering, the video is played in the top mail area for 5 seconds. Once the video completes playing, it pauses with a play button overlay on top and users may replay it or enter in the ad itself to play the video.
Both opportunities directly compete with Google GSP (Gmail).