Ligatus inventory now accessible via programmatic
Since last month it is possible to buy Ligatus inventory via programmatic. The sales house gives the opportunity of using different private deals depending on the needs of each campaign or advertiser.
Ligatus, that offers solutions via its Native Advertising network, makes three types of deals available:
- Placements = In-feed placements (In-Article/Homepage/Newsletter) with exclusivity
- Objectives = Specially designed for either branding campaigns or high Click-to-Rate goals. The ads will be shown on the most visible placements of Ligatus network. Video deals are also included for “engage” and non-intrusive objectives.
- Affinity = Different segments are available : Gender, Sport, Auto, Lifestyle, Entertainment, or B2B to name a few.
What do we think? Having access to Ligatus inventory via programmatic is a good new for advertisers and experts. Programmatic allows higher flexibility for campaign optimizations and the budget constraints are less important. Space has been running several tests recently to assess performances and targeting possibilities. First impressions are positive.