Towards a "Vlaamse Netflix"

Medialaan-De Persgroep have just announed that their platform VTM GO will bundle all programmes from the channels owned by Medialaan (VTM, Q2, Vitaya, CAZ, VTMKZOOM and KADET). They will be available either live or in time shift (up to 30 days). The platform will also consists of back catalogue programmes from Medialaan. This will be free for viewers and funded by target advertising.

The ambition goes further: their intent is to federate all other Flemish channels into a "Flemish Netflix" to package local fiction supplemented by "international films and series" in order to be "complementary to Netflix". While the local focus is obvious, the complement to Netflix is not pretty clear.

Eleven Sports: extended contracts

Eleven Sports extends cooperation with distributors. But not with Transfer: as of end July, Eleven will no longer be commercialised by Transfer, that used to be their sales house. Next, they have confirmed their cooperation with Proximus until 2021. The agreement with Voo has also been extended to 3 more years, with the addition of a 3rd channel to Voo Sport World. Eleven recently added the Bundesliga rights, the German competition to its package.  

Medialaan-Persgroep: convergent radio initiatives

As of 20/08, Joe (Medialaan-De Persgroep) has launched 2 digital channels: one with music from the 70ies, the other one with 80ies that may be accessed via the App Joe or in DAB+. In parallel with this listeners may guess from which decade comes the music aired during the morning show. 

In October, Q Music will start in October an online video quiz that will enable simultaneous participation of any user(listeners & viewers....) to the game.

CIM Radio Audience Measurement, 2nd wave for 2018

In the North, MNM becomes the 3rd largest station as a result of Studio Brussel losing listeners (daily reach) and time listened to. Nostalgie NL and Klara decrease in penetration. Every radio statiion somewhat loses daily reach compared to the previous research wave, and so does total radio.

As far as the French-speaking part is concerned, the main fact in the last wave is Nostalgie gaining #1 in shares (not in penetration). Nevertheless, the top of the radio in the South consists of 4 stations. At RTBF, La Première and Pure FM somewhat decrease.

All data are reported on total population (adults 12 years+)

Google Marketing: analytics and advertising on one platform

Google has decided to unify Analytics and Advertising in a single brand: Google Marketing Platform [GMP]. The current DoubleClick is revamped to an united platform which includes Video, Display, Search & Analytics.

What can expect of this new feature? The main advantage will be to get access to every aspect of our advertising campaigns through a single platform.

• DoubleClick Search has become Search Ads 360 and it helps to plan, buy and measure search ads on Google and other search engines
• Former standalone product Google Analytics 360 is now rebranded to Analytics 360 and put under Google Marketing Platform
• Display & Video features from DoubleClick Bid Manager, Campaign Manager, Studio and Audience Center are now together under the name of Display & Video 360.

As a result, managing campaigns through different channels will be easier than before as display, video, TV and audio will be in one place. In addition, new features will be included, such as a cross channel data dashboard enabling more accurate audiences analyses. With the GMP, users will also be able to plan, analyze, and optimize their campaigns and customer experiences all in one single interface. 

An Intelligence Panel for alerts and recommendations on active campaigns;  a new Audience Workspace where manage and analyze audiences across campaigns; a Creative Module to quickly create formats; an 

Anyway this is also an opportunity for Google to recast and re-orient its strategic vision on the advertising market.