Bumper Ads now available on Medialaan-De Persgroep network
Medialaan-De Persgroep follows the trend of online video market and launches a new format. Bumper Ads is an unskippable 6 seconds spot that may be used in-stream on the Long Form Network (pre-roll and mid-roll positions). Bumper Ads may be already booked as a part of best Premium video Network of Medialaan & De Persgroep.
There are two main advantages for online video campaigns: price and reach. Saleshouses have usually a basic price based on an 15 seconds spot. Even with a 6 seconds spot, the price used to be the same. Introducing Bumper Ads format means paying a lower fixed price less and reaching more people.
Even if they are unskippable, Bumper Ads remain an user-friendly format thanks to their length, which allows to deliver a direct message in a short time. With this new format in addition to other formats we see an opportunity as a reminder of or an echo with longer spots.