Ciné Télé Revue now part of Groupe Rossel

The private publisher of Ciné-Télé-Revue (paid circulation =  164.093 ex weekly) that used to be a private company is now part of the Rossel holding, next to Soir, Sud-Presse, Soir Mag, Vlan, etc. In doing so, Rossel increase its share of print distribution in South Belgium: from 46%, it goes up to 49% of the total measurable circulation volume (CIM authenticated, 2018). Rossel owns a leadership position in the Southern part of Belgium.

Digital to reach 50+ people: Roularta & Publicarto do it

Not only Millenials and Gen Z may be reached via digital. Roularta & Publicarto now propose "Second Youth Pack" aimed at middle aged adults. To remind revenue stats show that 50+ have ±6% more chance to belong to  the 2 highest revenue quintiles in Belgium. The "pack" provides the advertisers with two alternatives, 

• Second Youth Pack Display: websites Libelle, Femmes d’Aujourd’hui, Knack, Le Vif, Plus Magazine (Roularta Media), SeniorenNet (Publicarto). On a daily basis, this combination reaches 304k people from the target group (Seniorennet not included).
• Second Youth Pack Newsletter: newsletters Plus Magazine and SeniorenNet.

Flow to become almost monthly

As of 2020, the magazine Flow (Sanoma) will increase in frequency from 8  to 10 per year. This Dutch title has been available in Belgium for 10 years. It has been showcased as a “positive women magazine”. Next to Dutch, the title is also available in English, German and French. Its circulation is not audited in Belgium, but the publishers claims increases in sales, especially subscriptions.

Willy, a new rock radio

Starting 11th October, DPG Media will start a new digital radio stations: Willy. Named after the rock guitar player Willy Willy of the Scabs, this station will be focused on rock music with a target group consisting of people 35+. As the baseline claims "Music matters", but it will be introduced by well known presenter voices. It will be available via DAB+, the website willy.radio, the Radioplayer-platform and also via smart speakers.

BX1, Viva+, Jam: new French speaking radio stations

As a result of the DAB(+) inception in the South of Belgium, new radio initiatives flourish in the French-speaking community. This is made possible due to the digital technology (the old analogue FM frequencies drastically limit the number of radio stations

BX1, the local TV channel in Brussels, has launched BX1+, a webradio station, with a mix of music (90% coming from the Fédération Wallonie-Bruxelles) and news. Access via BX1.be and BX1plus.be. and alos via Android and iOS Apps.

In the meantime, RTBF is to launch two new DAB+ radio stations

• Jam will exclusively broadcast a wide range of "eclectic" music styles, It is aimed at young adults.

• In the meantime, Viva+ will be focused on hit oldies from the 50ies, 60ies and 70 ies, with live animations ao telling the stories around the songs. The target audience is obviously older here and the station is designed to complement Vivacité, the largest and most popular station from RTBF.