Roularta Media officially takes over Sanoma women titles

Roularta Media Group finally received the agreement of the Belgian Competition Authority on the takeover of different titles of Sanoma, namely Libelle/Femmes d’Aujourd’hui, both language versions of Flair, Gaël/Feeling, La Maison Victor, Communiekrant, Loving You, the e-commerce plaform She Deals, as well as websites, line extensions and social media channels run by all these brands. This is official since the first of July 2018.

With this takeover Roularta becomes the leader in female magazines. It now gives access to a wide range of media brands either in news/eco or from now on in women’s interests.

Cascade becomes part of the Persgroep-Medialaan association

Cascade has just been taken over by De Persgroep Publishing and Medialaan . Cascade is the publisher of magazines such as Primo (circulation: 120.400/week), Eos (circulation: 21.200/month), Motoren en Toerisme (circulation: 7.700/month), Bahamontes , and For Girls Only (circulation not available for the last two). The Sales House Mag Advertising is currently in charge of their advertising. It is expected not to change until De Persgroep Publishing and Medialaan have made a decision on the practical modalities of the deal.

Trustmedia : (almost) same formats across platforms

For the “econewspapers” De Tijd & l’Echo, 3 materials are now required: paper, tablet and smartphone. Advertisers can  so take the full of the 3 platforms where the two titles are deployed. Beware: while full page ads are available on paper and tablet, the smartphone platform provides with a half page.

Mag Advertising: federating magazines

Since the end of 2017, Mag Advertising consists of the merger  between former sales houses Rossel Advertising, IP Print and Editions L’ Avenir . The portfolio includes 18 magazines -see below- with a  strong crossmedia offer, combining print & digital,  in the North and the South (but stronger there), open to native advertising and providing high brand safety levels.

Mag Advertising reaches with more than 1,4 million copies and almost 4 million contacts, 40% of the French speaking  shoppers.

To reach these different readers Mag Advertising has created different packages (print+web) : TV Mag South, TV Mag 6 Pack+ (North+South), News Mag South, Mag Max (North+South), Men Mag Pack (North+South) and News Mag National (North+South).

Current titles list:

• Bahamontes , NL, 4/year)
• Be TV - Le Mag, FR, bimonthly, CIM audited
• Ciné Télé Revue, FR, weekly, CIM audited
• Deuzio, FR, weekly, CIM audited
• EOS, NL, monthly, CIM audited
• Motoren & Toerisme, NL, monthly, CIM audited
• Moustique, FR, weekly, CIM audited
• Primo, NL, weekly, CIM audited
• Psyche&Brein, NL, 5/year
• Soir Mag, FR, weekly, CIM audited
• Télé Pocket, FR, weekly, CIM audited
• Télépro, FR, weekly, CIM audited
• Télé Star, FR, weekly, CIM audited
• Top Santé, FR, monthly, CIM audited
• Touring, NL+FR, 6/year, CIM audited
• TV News, FR, monthly, CIM audited
• Vital, FR, bimonthly
• Vital Food, FR, quarterly
• WAW, FR, quarterly

2017: drop of 4% in magazines circulation

According to CIM Brand Reports, circulation of Belgian magazines decreased in 2017. On average, 4% less copies were distributed, but French-written titles got even worse: -6.5%. Specialized content however seems to better resist while the decrease primarily affects general-interest titles. On a total of 43 tiltes, only 7 of them remained stable or grew their circulation in 2017: Paris-Match, Autogids, Sport/Foot Magazine + Sport/Voetbal Magazine,Plus Magazine (NL+FR), Trends + Trends/Tendances, Top Santé & Humo,