Snapchat pilots 'first commercial' video takeover ads
Snap started testing an ad format that shows a commercial before the first show that people watch each day on Snapchat. The non-skippable ad insertions appear before other commercials in video programming on Snapchat, including its Snap Originals series and shows that appear in the app's "Discover" section.
Why it’s important:
It could be a great opportunity for smaller advertisers that don’t have the opportunity to sponsor TV programmes: it enables to appear on mobile, within contents in line with their target audience.