Proximus Skynet Car packs

Who

Proximus Skynet Advertising

Channels

Offers

#1 Mail Login Pack

Ad displayed when users login to their email via Web (Proximus & Yahoo)

7 days, 1,3 million impressions

5.000 €

#2 Mail Login Pack extended

Same as  above

9 days, 1,58 million impressions

7.500 €

#3 New Model Launch Pack

Take-over ad + Mail Login Pack

7 days, 2,2 million impressions

15.000 €

#4 Pure Car Park

On premium car & classified sites within Proximus Skynet portfolio

7 days 1,2 million impressions

7.000 €

#5 Context Car Päck

Same as above, extended to male audience contexts (eg sports...)

7 days 2 million impressions

7.000 €

Validity

01/06-31/08/2020

Tour de France package

Who

Proximus Skynet

Channels

Video

Offer

As a consequence of the COVID crisis, Tour de France has been delayed to end of the summer: 29/08-20/09/2020. During this period, the package is:

Format: preroll video with 100% SOV - exclusivity

138k pré rolls broadcast as part of the content of the official site site officiel: letour.fr
30k pré rolls broadcast on all the video content of the official channel of the Tour de France on dailymotion.com
456 k pré rolls broadcast on the video content of sport and cycling sites (only the sites of partners that use the dailymotion videoplayer)

± 1million impressions on the official site of letour.fr + on the official Tour de France channel on dailymotion.com + official sport and cycling partnersites  

Budget: 14.000 €

Validity

See above. Duration: one month.

#Roulartacares extends RMG subscriptions

As a consequence of the lockdown, Roularta Media has set up a temporary subscription option: "mijnmagazines/mesmagazines". This digital newsstand has reportedly enabled the publisher to recruit 6000 new readers to one of the print brands from Roularta.

They also report sales increases during the Corona period:

+47% individual sales for Trends in March-April (total weekly paid circulation = 30.621 copies in 2019, with 3.000 newsstand sales)

+35% fo Le Vif-l'Express (weekly paid circulation 2019 = 43.281 copies, ±3.600 individual sales)

+5800 copies for Libelle (weekly paid circulation 2019 =153.813 copies)

DPG Media automotive deals

Who

DPG Media

Channels

Offers

Plurimedia

Addressable TV

Either geographic (dealer zone) or demographic

* Excl setup fee: 750 € regional /1.500 € national

Validity

Summer 2020

DPG Media fashion-retail deals

Who

DPG Media

Channels

Offers

Adressable TV

Criteria

Demographic: eg Lifestage→ Family with children (0-6, 6-12, 12-18)

Geotargeting

Behavioural: eg fashion lover

* Excl setup fee: 750 € regional / 1.500 € national

Digital

Non budgeted targeted  (behavioural, lifestyle or demographic) or contextual options

Validity

Summer 2020