Proximus Pickx almost complete
RTL Belgium (RTL-TVI, Club RTL, Plug RTL, Bel RTL as well as Radio Contact), has announced an agreement with Proximus when it comes to the distribution of their channels on the digital platform Pickx from Proximus. Initially seen as a threat by many content publishers, the aggregation platform of Proximus now seems to to have given enough guarantees to broadcasters. The VOD platform of RTL, RTL Play is reported to be directly visible on Pickx, as the Auvio solution from RTBF when the new decoder V7 is implemented
To date, only DPG Media has not reached an agreement with Proximus. VRT, RTBF and now RTL have. Initially Belgian broadcasters complained about Pickx as the new platform was said to work "à la Netflix" with a thematic interface and a recommendation algorithm that publishers regarded as a threat for their own content structure. It seems that the amended version of Pickx is closer to their wishes.